The key to being memorable is not just what you say, but what they remember.
The key to being memorable is not just what you say, but what they remember. It's not about flashiness; it's about making your communication stick, so your valuable insights aren't lost to the fleeting nature of memory. This is not just about presentations; it applies to conversations, classes, and even dates where information often vanishes into thin air.
To ensure your message sticks, Yaser introduces the SHARE framework, an acronym for five key elements: Stand Out, Highlight What's Important, Address Them, Repeatable, and Emotion. Stand out by providing unique responses in daily interactions, as people's brains dismiss generic responses as unimportant. For example, a generic "Good, check me in" response can be forgettable, but an enthusiastic "Absolutely phenomenal!" response immediately caught the receptionist's attention, leading to a memorable conversation that Yaser still recalls 12 years later.
Hitting what's important is crucial when sharing information. When giving information, it's essential to explicitly highlight what's important. For example, in a presentation given to 90 executives, the executive tossed the information in the trash, just as one would discard gift wrap. People remember what you want them to remember, so it's essential to tell people, "This is important," "Pay attention," or "Write this down." Guide their focus to the key takeaways, and your message will be far more likely to stick.
Make sure your message is memorable. It's not about flashiness; it's about making your communication stick. Remember that it's not about what you say, but what they remember. This applies not only to presentations but also to conversations, classes, and dates, where information often vanishes into thin air.
Addressing the audience is crucial for making a memorable message. People are more likely to remember something when it's about them, and if a topic doesn't relate to their lives, their brains will discard it. To make your message relevant, use the word "you" and show how the information pertains to their lives.
For words to be truly memorable, they must be repeatable. For example, a good movie can be easily recounted to someone else because it's memorable and repeatable. For example, a candidate named Sam shared a compelling story about his love for event organizing and his desire to apply to a company that focused on organization, sustainability, and the environment. This story was so memorable and repeatable that Yaser easily shared it with the hiring manager, who in turn was convinced to bring Sam in for an interview, ultimately leading to his hiring.
Emotion is also essential for memory. If people feel something, they believe it. An insincere apology can make words unbelievable and forgettable. For example, a childhood memory of a girl telling him, "Of course you're Bugs Bunny," had a lasting impact on Yaser. When speaking, aim to inspire, motivate, or evoke any feeling in your audience. Speak with emotion to make your words resonate deeply.
The power of being memorable is illustrated with a personal anecdote. A grocery store cashier changed Yaser's life with five simple words: "You've got a good voice." This brief exchange, infused with all five elements of SHARE, sparked a profound realization in Yaser. The cashier's words stood out, highlighted something important, addressed him directly, were repeatable, and evoked a powerful positive emotion.
Imagine the impact if every presentation, conversation, job interview, or piece of advice you gave was remembered. Being memorable is a skill worth having because it allows you to be truly valuable to the people around you. Remember, it's not what you say; it's what they remember.
About the Writer
Jenny, the tech wiz behind Jenny's Online Blog, loves diving deep into the latest technology trends, uncovering hidden gems in the gaming world, and analyzing the newest movies. When she's not glued to her screen, you might find her tinkering with gadgets or obsessing over the latest sci-fi release.What do you think of this blog? Write down at the COMMENT section below.
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