The deal between SAG-AFTRA and Narrativ will let actors license their replicas generated with AI for ads, with consent, privacy, and fair compensation. This sets a very important precedent as far as the use of AI in an ethical manner within the entertainment industry.
Reuters reports that the Hollywood actors union SAG-AFTRA has reached an agreement with online talent marketplace Narrativ to allow actors to license AI-generated replicas of their voices for advertisements. The agreement allows performers to get paid and retain control over the use of digital replicas of their voices, amid growing concerns about AI technology in the entertainment industry.
SAG-AFTRA and Narrativ Deal
This deal marks a landmark moment between Narrativ and SAG-AFTRA in the field of AI voice replication technology for advertising. The deal will also enable actors to license their digital voice replicas for use in AI-generated audio ads through the platform, setting their own prices and reviewing all offers before accepting or declining them. The agreement ensures that artists duly receive compensation and retain rights to decide how their voice replicas are used, both top demands during the 2023 Hollywood strike. Duncan Crabtree-Ireland, SAG-AFTRA's national executive director, said the deal represented "an excellent example of how AI can be ethically used". The deal has been endorsed by Sag-Aftra's National Executive Committee; its acknowledgement that AI is here to stay in commercial creativity.
Voice Licensing and Control
The agreement between SAG-AFTRA and Narrativ provides new ways for actors to monetize their voices through AI, while also ensuring that they retain the rights over their digital likenesses. Some of the major points of this agreement are that:
- SAG-AFTRA members will have the option of opting into a Narrativ online database, which would connect those members to advertisers looking to use their voices
- Actors will be able to set their own project preferences and self-negotiate all compensation
- Actors can see and accept or reject offers before signing on for voice replication
- SAG-AFTRA minimums are a floor in terms of compensation
- The advertiser would be required to disclose what kind of product or service they're plugging when looking to use an actor's voice
- Narrativ needs to remove the digital replica of an actor's voice, along with the recordings, in case he decides to leave the platform
- The contract allows for the future possibility of producing polyphonic ads, sound effects, and background music as well
This agreement is the first type of deal that tries to imagine the application of ethical AI in the entertainment industry, weighing the balance between technology's advance with the consent and rights of performers.[1]
Actors' Industrial Implication
The SAG-AFTRA-Narrativ deal marks a landmark shift in handling AI voice replication within the industry and probably sets a precedent for other agreements within the next couple of years. The deal provides a new stream of revenue for actors, allowing greater control over digital likenesses, and tacitly alleviates concerns about unauthorized use of AI-generated voices. Emphasizing informed consent and fair compensation in alignments with greater industry efforts to protect performer rights in this age of AI, the deal goes on to encapsulate greater respect for the performers' right to their body, even in the digital realm.
Meanwhile, the NO FAKES Act currently in Congress would go even further in protecting actors' rights by making it illegal to replicate voices and likenesses using AI without permission. The bill is sponsored by SAG-AFTRA, the Motion Picture Association, The Recording Academy, and Disney. It would afford additional protections for performers under the law. Thus far, developments create an emerging recognition that with great power comes great responsibility and a nuanced balancing of technological progress, ethics, and performer rights in this rapidly shifting landscape of AI in entertainment.
Ethical Implications of AI Voice Replication
Ethical concerns in relation to artificial intelligence voice replication include permission, privacy, and their potential misuse. Artificially replicating one's voice without permission risks identity theft, fraud, and even the spread of misinformation. Ethics would call for clear consent from the person whose voice is replicated, and strict measures must be instituted to avoid unauthorized access or malicious applications. There should also be clear ownership and usage rights, transparency in how AI-generated voices are created and deployed. The technology, though it improves, needs to make an important balancing of innovation with ethical responsibility, demanding continued collaboration among developers and users and even policymakers, to set guidelines and regulations that can protect individual rights while leveraging the advantages of voice cloning.
In Conclusion, The SAG-AFTRA and Narrativ agreement represents a pivotal jump in the establishment of ethical guidelines on the use of AI voice replication technology in advertising. In allowing actors to license their digital voice replicas and retain control of how they are used, the agreement details key points about consent, privacy, and fair compensation. This is a landmark contract, setting an industry precedent that struggles with the challenges and opportunities created by AI in content creation. Meanwhile, the proposed NO FAKES Act would extend additional protection under the law to the rights of performers, another growing recognition of the need for a balance to be struck between innovation and ethical responsibility within the rapidly changing landscape of AI-generated content.
#AIVoiceCloning, #PerformersRights, #EntertainmentIndustry, #EthicalAI, #ContentCreation
About the Writer
Jenny, the tech wiz behind Jenny's Online Blog, loves diving deep into the latest technology trends, uncovering hidden gems in the gaming world, and analyzing the newest movies. When she's not glued to her screen, you might find her tinkering with gadgets or obsessing over the latest sci-fi release.What do you think of this blog? Write down at the COMMENT section below.
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