Your Business Requires an Elevator Pitch


People must understand what you do if you want them to consider you for opportunities
It's all too easy to botch your response to the dreaded, "Tell me about yourself." Even if it's not an interviewer explicitly asking you that question, most of us wind up delivering confusing, dull, or incomplete responses when given the opportunity to explain our work in simple words.

Many job chances are as easy as one of your connections "thinking of you," but for someone to think of you, they must first grasp what you do. Here are the fundamentals of why you need an elevator pitch for your profession and how to create one that will stick in people's minds.

Keep in mind the aim of an elevator pitch

If you're new with the notion of an elevator pitch, consider yourself in an elevator with an interviewer or someone who can improve your career. You just have 60 seconds till they reach your floor to describe what you do, so make it as succinct and convincing as possible.

So, when it comes to developing an elevator pitch regarding your present job, you must consider (1) the most interesting facts and (2) how to convey it in the most short manner.

Discover how to prioritize information

Getting down to only the most important information may be a difficult undertaking. "I didn't have time to send you a brief letter, so I wrote you a lengthy one," Mark Twain famously quipped. When it comes to summarizing your own career, you may feel that you're continually leaving something out, or that you need to inflate your description to make yourself appear more impressive.

Make a list of everything that could be related to your professional elevator pitch. Consider your education, employment experience, talents, and abilities. Remove everything from this list that isn't absolutely necessary for the other person to comprehend what you can accomplish for them.

Once you've identified the most important ideas, organize and frame them so they're easy to grasp and remember.

Be intriguing, yet utilize simple words

Your proposal should be simple to understand. However, when you're enthusiastic about what you do (or want to appear to be), it's tempting to rely on sophisticated jargon or industry-specific terminology. Resist the impulse to become too technical, or you risk losing your audience.

If the person you're selling to doesn't grasp what you said, they won't be able to "keep you in mind." If you find yourself giving a lot of difficult answers, shift your pitch away from what you do technically and toward what you can do for others. You'll see that the jargon is no longer necessary.

Make a couple distinct pitches from which to pick

Who nowadays isn't a multi-hyphenate? Depending on the type of elevator I'm in, I have a repertoire of different pitches. Whether I'm attempting to be remembered for a writing assignment, get booked as a standup comedian, or wow my partner's family—the way I organize information will vary depending on my audience.

If you believe that having many pitches would muddle things in your head, stick to improving the most important version of your professional description.

Experiment with your pitch

Make sure to practise your speech now that you've established a convincing explanation of who you are and what you do. Don't memorize it word for word, because then everyone will remember you as a worried robot. The basic truth is that having nothing prepared when given the opportunity to sell oneself is no excuse. Give them something to remember you by so that when an amazing chance arises, they will remember you.

#Workplace #ElevatorPitch #Interview

SOURCE: lifehacker

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