"Many manufacturers are still learning how to cater to complex hair," explains Treasure Tress creator Jamelia Donaldson.
The majority of individuals aspire to appear wealthy. But no one wants to spend so much money on their beauty regimen.
According to a research by the UK-based beauty company Treasure Tress, Black Brits experience the same challenge that we do in the United States, being mostly disregarded by the mainstream beauty business and spending more on the items we need to look our best.
Treasure Tress was founded to assist Black women and girls in locating the greatest hair products for them. In their paper, "The Untapped Opportunity in the UK Afro Hair Market," they discovered that goods designed for persons with naturally textured hair (often known as people of color) are usually more expensive than those designed for the general public (AKA everyone else).
"After six years of Treasure Tress serving a community of over 50,000 customers and hair enthusiasts across the UK, Europe, and beyond, it is time to zero in on a previously overlooked UK market and share key insights, predictions, and advice for key stakeholders," said Treasure Tress founder Jamelia Donaldson.
Almost 40% of the women polled in the Treasure Tress research believe they had to go to specialist stores to get hair products that work for them. As a result, they are liable to a concealed texture tax. A Black lady mentioned in the 2022 Black Pound Report, which examines spending among people of color, observed the gap in the cost of a bottle of shampoo, for example. "You can generally get a generic shampoo or conditioner like Herbal Essences for £1-£2," she continued, "but products like As I Am or Black Castor Oil Shampoo that improve Afro or kinky hair cost like £8-£10 for a bottle half the size."
Approximately half of the women polled believe that most mainstream hair products on the market aren't designed with them in mind. And, as Donaldson points out, brands aren't doing much to reach out to Black shoppers.
"Catering to textured hair is relatively new to many businesses, but I don't feel it's getting the attention or money it needs," she adds.
#HairCare #BlackWomen #UnitedKingdom #HairProducts
SOURCE: theroot
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