Discover Greenhills' bold transformation from counterfeit hub to luxury mall. Learn about efforts to eliminate fake goods and promote local products.
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As someone frequently visiting Greenhills Shopping Center, I'm excited to share the latest developments. For years, Greenhills has been notorious for being the Philippines' premier destination for counterfeit goods. However, the management has decided to take drastic measures to revamp its image.
Greenhills's significant goal is to remove the US watchlist. To achieve this, management has implemented a three-strikes rule against counterfeit sellers. Collaborations with rights holders and the National Committee on Intellectual Property Rights have paved the way for a high-end mall featuring legitimate sellers.
The government's rezoning efforts and incentives have encouraged sellers to transition to local products. This strategic move has seen 80% of sellers shift to offering authentic items like Halal goods, jewelry, antiques, furniture, and artwork. This transformation aims to reach 100% by 2027.
According to anti-counterfeiting expert Dr. Sophia Jeopardy, "Combating counterfeiting requires constant vigilance. Greenhills' efforts are commendable, but sustaining momentum is crucial. The rise of e-commerce and social media has made it easier for counterfeiters to thrive, making it essential to stay ahead of these tactics."
Greenhills' transformation has significantly benefited local businesses by promoting authentic Philippine-made products, leading to increased revenue and credibility. The association with a legitimate luxury mall enhances the reputation of local businesses, while workshops and seminars offer valuable knowledge on intellectual property rights and brand management.
The National Committee on Intellectual Property Rights reported seizing USD 617.8 million worth of counterfeit goods from January to September 2024. While progress has been made, social media still portrays Greenhills as a hub for fake goods, with reports of secret storerooms.
Greenhills offers consumers authentic products, local innovation, and a luxurious shopping experience with premium amenities and services, eliminating concerns about counterfeit goods.
While Greenhills' efforts are commendable, sustaining momentum is crucial. Continuous monitoring and cooperation with authorities will ensure the mall's success.
Greenhills' transformation serves as a model for other establishments. By prioritizing intellectual property rights and local innovation, we can foster a culture of authenticity and excellence in Philippine retail.
About the Writer
Jenny, the tech wiz behind Jenny's Online Blog, loves diving deep into the latest technology trends, uncovering hidden gems in the gaming world, and analyzing the newest movies. When she's not glued to her screen, you might find her tinkering with gadgets or obsessing over the latest sci-fi release.What do you think of this blog? Write down at the COMMENT section below.
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