The premium automaker has tied the choice to accelerate quicker behind a $1,200 annual charge
If you want to drive quickly, Mercedes-Benz says you need to spend more money. The German automaker has introduced a new option dubbed "Acceleration Increase," which will boost your car's acceleration (get it? ), but it will cost you $1,200 per year.
Drivers of a Mercedes-EQ—the company's completely electric car line—can enroll in the Mercedes-Benz Acceleration Increase, which claims to reduce acceleration time from 0 to 60 miles per hour by one second. The new function is only available for Mercedes-EQ EQS and EQE vehicles, and it boosts the electric motor's output from 215 kilowatts to 260 kilowatts for EQE models and from 265 kilowatts to 330 kilowatts for EQS models.
"Driving your Mercedes-EQ is a new experience every day, especially its powerful, immediate acceleration," Mercedes states on its website. "Acceleration Increase boosts this performance even more: electronically increasing the motor's output also significantly increases torque, giving you a faster 0-to-60 MPH time." You can feel the acceleration power."
What a blast. According to Mercedes-Benz, Acceleration Increase will be available "soon," and while the price is $100 per month, the function can only be acquired for a one-time sum of $1,200. According to The Verge, the update does not really modify any of the hardware on the car, but rather unlocks more of the motor's ability, which might imply that Mercedes was restricting the cars' full capability in order to sell this upgrade.
An additional second of acceleration may not seem like much to the typical driver, but it does indicate to a larger trend in subscription-based automobile microtransactions. BMW stated earlier this summer that it will charge a recurring cost for heated seats, equivalent to $18 per month, $180 per year, or a hefty $415 for unrestricted access.
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