Tips for striking the Perfect balance between Confidence and Arrogance
Having a god complex is one of the worst ways to market your product online. Yes, it is important to recognize what makes your job valuable. At the same time, you don't want to irritate your potential (or present) audience. Some excellent artists, on the other hand, struggle with the inherent egotism that comes with posting about their own work.
So, how do you escape both of these traps? The secret to self-promotion is to strike a balance between confidence and arrogance. Here are some pointers to assist you do so and market your business online without coming across as a jerk.
Strive for genuineness
Self-promotion is all about curation. Posting about yourself and your job online feels diametrically opposed to being "genuine," but once you understand that, you may work toward a basic social media version of authenticity. One of the greatest ways to accomplish this is to share stories in your social media postings so that you are a familiar face when it comes time to market your job.
Incorporate bits and pieces of your life into all of your blogs. This might include information about your area or community, as well as occasional nice pet photos. Overall, having a distinct voice helps you stick out and appear more likeable.
One word of caution: most online consumers are extremely critical and scrutinizing of brand voices. If you don't spend a lot of time reading through the applications you're trying to publish on, it'll be clear that you don't understand their language.
Showcase your best work
As a standup comedian, I've seen other performers be put on gigs and build an audience not because their content is superior to others', but because they're exceptionally savvy at promoting their finest material.
While you want to overcome social media algorithms as a user, you also want to leverage them to your benefit as the one posting. Some general guidelines: post early in the day, at least once a week, include relevant hashtags, and make sure your posts are visually appealing. This is anecdotal, but posts containing people's faces seem to do better than posts with no individuals at all. Major social media networks reward regularity, so don't worry if not all of your postings perform equally well. On the internet, there is no meritocracy.
Make contact with your target audience
My family's restaurant survived the epidemic in part because we channeled our enthusiasm into our social media presence, continuously publishing news about the restaurant's hours and menu improvements. At the same time, I worked at a documentary production business that used monthly newsletters to stay on top of clients' concerns.
The key here is to concentrate. Instead of always attempting to reach the broadest possible audience, find your expertise. Incorporate interactive polls or questions into your captions—or anything else that encourages your fans to communicate with you. Then respond—the more you can connect with your audience (provided you treat them with respect), the easier it will be to demonstrate that you're not some jerk and that your work is worth their time and consideration.
Participate in an online community
Twitter and Instagram had a "follow for follow" mentality in their early days. The main idea was that you and random strangers may mutually expand your follower count by mutually following each other and sharing your respective material. The same kind of trade-off occurs today, but it's more nuanced and real.
When you join an industry-specific online network, you should interact and collaborate with peers who are also promoting themselves. Engaging with your peers' material and sharing their work with your own audience might help you develop your network and following. Furthermore, you may meet new people who can offer industry-specific advice on how to promote your business.
Allow your work to speak for itself
#WorkPromotion #WorkRelationship #WorkEthics
SOURCE: lifehacker
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