Chris shared honest, actionable advice on standing out in a crowded Steam marketplace.
Chris Zukowski from HowToMarketAGame.com has shared five essential tips to help your indie game stand out in the crowded Steam marketplace. Making a game is hard, and getting anyone to care might be harder. Unity launched the Indie Survival Guide, an evolving archive of Q&As, VODs, and live streams from developers and industry folks. In a recent stream, Chris shared honest, actionable advice on standing out in a crowded Steam marketplace.
1. Optimize Your Steam Page: A good Steam page should make the type of game obvious and show it's worth a player's time. It's not just about being clear but also about looking professional. Hire a capsule artist and use quality content, such as hiring a capsule artist. Even thumbnails matter, as people are likely to see that you're building a city with that.
2. Choose the Right Genre: Your biggest marketing decision might happen before you write a single line of code. Certain genres consistently outperform others, such as horror and crafty building strategy simulation-y games.
3. Avoid Common Steam Mistakes: Don't treat your Steam page like a proper launch, forget Steam's built-in tools, and check your tags.
4. Prepare for Steam Next Fest: Show up to the event ready by having your demo live well before the event. Release your demo early to build momentum before the fest begins.
5. Supplement Your Steam Page: Visibility doesn't have to cost much; marketing is more strategic and doesn't need to be paid-to-win. The only paid tool Chris consistently recommends spending money on is hiring a capsule artist. Most of this is free and DIY.
Finally, there's no magic formula for success in marketing indie games. Clarity, timing, and genre fit go a long way. Marketing isn't just shouting on social media; it's about making the right game for the platform, showing it clearly, and getting demos in front of players early.
About the Writer
Jenny, the tech wiz behind Jenny's Online Blog, loves diving deep into the latest technology trends, uncovering hidden gems in the gaming world, and analyzing the newest movies. When she's not glued to her screen, you might find her tinkering with gadgets or obsessing over the latest sci-fi release.What do you think of this blog? Write down at the COMMENT section below.
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