Explore Samsung's 'Join the flip side' campaign, offering a glimpse into the future of Galaxy devices. Discover groundbreaking innovations and redefine your smartphone experience.
Samsung Electronics has recently launched a new global film as part of its 'Join the flip side' campaign, which offers glimpses into the upcoming generation of Galaxy devices set to be unveiled later this month at Galaxy Unpacked 2023.
Continuing from the first 'Join the flip side' video released in September of the previous year, the latest campaign video maintains the campaign's theme, encouraging individuals to embrace their fascination with innovation. In a playful and enjoyable manner, the videos demonstrate the unique possibilities that foldable devices offer and how they challenge the conventional notion of a smartphone. The new campaign video highlights the perceived barriers people encounter when considering a departure from the norm, despite recognizing the compelling advantages awaiting them on the other side. Through this campaign, Samsung invites consumers to break free from the ordinary and indulge in new and distinctive experiences on the flip side.
Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics, expressed, "The flip side itself goes beyond being just a device—it represents a mindset, a way of life. It opens up a new and expansive world where superior experiences await those who dare to venture beyond the confines of convention and try something different." Chang further emphasized that with the Galaxy Z series, Samsung is offering groundbreaking innovations that defy norms, redefining the capabilities of a smartphone and venturing beyond traditional boundaries to introduce a realm of new experiences.
To witness the new 'Join the flip side' season 2 video and discover how Samsung continues to push the boundaries of innovation with meticulously designed mobile experiences, you can watch the video below. Additionally, mark your calendar for Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST/7:00 a.m. ET, where Samsung will unveil its latest offerings. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung's YouTube channel.
Experience the future of smartphones with Samsung's groundbreaking innovations. Join the flip side and click the link for an exclusive sneak peek of the upcoming Galaxy devices. Don't miss out!
Join the Flip Side Campaign
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